L'Oreal Paris Excellence Creme, Triple Protection Color Crème , Mocha Ash Brown, Level 3 , 1 Applic

All boxed color comes with 20 volume developer (i.e., peroxide). The amount of peroxide in it will continue to lighten your hair each time you color, but you won't see the bleached-orange-brassy color your hair has turned until the colored dye wears off (usually 2 months after you use a boxed dye kit). I have medium ash brown hair, naturally, but every ash brown boxed dye kit I try would make my hair RED (and make me terribly mad). Ask anyone who is trying to achieve an ASH color...they DO NOT want to end up with RED hair!!! Yet, that's what many women get, time after time with boxed color kits. After a lot of Googling over the past few days I found out that the strong developer that comes in boxed kits is to blame (not the color itself).

So, I ordered two boxes of the 5AB (a=ash, b=blonde?) ash mocha brown from Amazon--I have a lot of hair (past my shoulders). Then I went to Sally's and bought a bottle of 10 volume developer and threw away the boxed kit's 20 volume developer! That's right ladies...throw that crap away.

Using a lower volume of peroxide (i.e. 10, or even 5) *should* stop your hair from continuing to get bleached (and turn orange underneath the fresh color you're just putting on). The 10 volume developer will open up the hair cuticle just enough to let the color in (and keep it in for a few months) without continuing to lighten/bleach your new growth or your already-bleached orange/brassy old-growth hair. Combining the color dye with a 10 volume developer is being called demi-permanent these days, and it is supposed to be a deposit-only coloring option (as opposed to stronger developers which simultaneously bleach/lighten your hair AND deposit color).

I used half of my 6 oz concoction (3 ozs color cream and 3 ozs 10 volume developer) for my roots (let sit for 20 mins), then used the rest for my ends and combed it through (let sit for additional 10 mins). The color is WONDERFUL (no red cast!! finally!!!), my hair feels far less damaged than the last time I colored with boxed kit developers, and it's much shiner to boot. It may be one shade darker than the box, but that's to be expected. It will lighten up to that exact color over the next 2 shampoos. I'll never use anything more than a 10 developer ever again.

If you're going to buy your own developer from Sally's you *could* also buy the l'oreal excellence cream color, too, and avoid the boxed kit altogether. BUT, I can't find 5AB mocha ash brown, though I do see a 5.1 ash brown. I just don't know if it's similar enough to the 5AB mocha ash brown boxed color. Maybe I'll try it down the road. For now, though, I'm buying several more boxes of this color.

I had a terrible red hair color and my hair still had the bad orange blond left from the bleaching process, so I wanted to dye my hair a color close to my natural color. It actually worked, now my hair is brown and the red is covered, but I'm gonna buy a second box of this dye since my hair is thick and the back still needs to be colored more. I love this color, my hair is actually not damaged.

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I love this particular color. It is difficult to find though. When done right, this color is a rich, cool, silvery brown that transforms grey streaks into golden (not red) highlights that look great. This is the color that my colorist used to use and I was always disappointed when I tried to color my own hair. Then, since the color is so hard to find in drugstores, I ordered on Amazon. The product arrived within a couple of days and the color was amazing, just like my colorist used to get. I guess because the chemicals are nice and fresh (the way the salon receives it) the color was complete and rich. It also lasted twice as long as when I tried to do it myself. This is a great color and you should order on Amazon to get it fresh.

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I was complimented on the natural color of this product. I just noticed that the cost has dropped several dollars (I think) since I purchased. So that is worth 5 stars instead of my original 4.

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This is a beautiful color. I have always had problems with other medium brown hair colors either being too flat and deadening or giving my hair strange greenish-yellow or orange highlights. This color thankfully takes away all of that and leaves my hair with a natural looking beautiful brunette tone, not a flat color -it does have highlights and life to it and looks very natural, not at all brassy. I absolutely love this color and hope L'Oreal never stops making it.

The only problem with it is that this color is VERY hard to find in stores. It is often sold out, and many stores simply do not carry this shade. So when you do find it you have to stock up, since you can't be sure you will be able to find it easily again. Recently I have been unable to find it locally at all, so I am very glad that it is available through Amazon!