Arizona Sun Bath and Shower Gelee - 16 oz - Natural Aloe Vera and Other Plants and Cacti from the De

Great bath and shower gel. The smell is hypnotic. I cannot imagine anyone not liking it. The only downside is that this gel is so darn expensive. I think it should retail around $10-12.00 not more. I buy it as a luxury, not a necessity. I usually use Neutrogena Bath and Body Gel and pick up a 32 oz for $16.00. I think Arizona Sun should adjust their supply and demand curve as to accommodate more sales. I think $10-12.00 would be reasonable.