I have blonde hair that tends to go brassy and/or orange at the slightest provocation. That said I've been on a quest for the best violet or blue shampoo and conditioner out there for over a year now. Blue Malva by Aveda was the best I had found to date, but in the last six months I've developed a serious allergy to hair dye and anything with sulfates or parabens in it. So buh-bye to Blue Malva, which is not completely sulfate free.During a search on Amazon for sulfate-free shampoos I saw this product and decided to get it, comforting myself with the thought that even if it was way more than I usually pay for shampoo and conditioner it would at least not be bad for me. I purchased both the Pure Light shampoo and conditioner, and tried them immediately once they arrived. After drying my hair I was overjoyed to find that it left my mane shiny and bouncy and nearly the white blonde platinum color of my childhood (or when I used to suffer two hours of bleach fumes and pain). This stuff really works, and by really I do mean that any shade of orange and brass was killed off immediately leaving only the good stuff behind.
I now faithfully use this combo four times a week along with John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray (also not heavy on chemicals) on the roots whenever they start to get too dark. And voila! I have beautiful platinum blonde hair with a few dark blonde streaks in it and no burning scalp and eyes. My husband loves my hair too and says it's never looked healthier.
Things for other users to keep in mind is that I was already a light blonde with hair that's going white underneath, so platinum blonde was already in the cards for me. It's just that this sped up the process rapidly without having to use hair dye and bleach and suffer through more allergic reactions. I will definitely buy more Pravana products, heck I might even buy stock in the company if it comes to that.
I use this once a week with the Blue Malva conditioner. My hair is perfect! No brass! Highly recommended!
Oh, if you leave it in too long, it might turn the brightest parts of your hair light purple.This is the Best for blondes and its sulfate free! The results are amazing, even better than after highlights+toner at my hairsalon. It does an amazing job. I tried so many brand before, joico, kerastase colour care, l'oreal expert and a bunch of others, some of them helped but some made my color worse. This works trust me, after every wash it gets better, no more yellow, hello ash-blonde!!. I rate this 5 stars even though there is a lot of downsides to it, but the results make it wonderful nevertheless. You have to expect a shampoo that doesn't foam as much (sulfate-free) but mix it with a little bit of your own shampoo and its just great. the reason why i mix is is also because its so liquid...almost like water so its kinda hard to apply Also it does make your hair kinda dry so make sure you have a good conditioner or mask to apply post-wash.I HAVE TRIED SEVERAL PURPLE SHAMPOOS OVER THE YEARS, I DECIDED TO TRY PRAVANA AFTER FINDING IT ON AMAZON AND READING THE REVIEWS. BEST DECISION EVER IT HAS WORKED WONDERS. I BLEACH MY HAIR AND I AM ALWAYS TRYING TO GET IT THE 'WHITE' BLONDE BECAUSE IT TURNS ORANGE SO EASILY. I HAVE BEEN USING PRAVANA FOR A FEW MONTHS NOW AND IT CHANGED MY HAIR FOR THE BETTER. FINALLY! I HAVE THE COLOR I WANT. I JUST BLEACHED MY HAIR MYSELF RECENTLY AND AFTER I WASHED IT FOR SOME REASON IT TURNED BRIGHT ORANGE-I MEAN BRIGHT. I THOUGHT MY HAIR WAS DESTROYED. IN A COMPLETE PANIC, I USED PRAVANA PURE LIGHT SHAMPOO AND CONDITIONER. A MIRACLE OCCURRED! MY HAIR LITERALLY TURNED FROM BRIGHT ORANGE TO THE WHITE BLONDE I WANTED-I LET IT SIT IN MY HAIR, NOT TOO LONG BECAUSE YES IT CAN TURN A BIT BLUE/PURPLE IF YOU USE IT TOO MUCH OR LET IT SIT TOO LONG. BUT THAT CAN BE CORRECTED WITH MIXING IN REGULAR SHAMPOO IT WILL COME OUT. ANYWAY THE RESULT HAS LASTED AND MY HAIR IS BLONDE-NOT ORANGE-THE BEST SHAMPOO I'VE EVER USED FOR "BLONDE." GETS RID OF ORANGE-
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