L'Oreal Paris Excellence To-Go 10-Minute Crème Colorant, Light Golden Brown

I've used a number of different hair color products through the years and it is my humble opinion that L'Oreal is simply the best hair color I've ever used. It does lighten up after a few shampoos then holds the color pretty good for a month. It does lighten up with each shampoo, even with special shampoo, but it isn't too bad. Other hair color brands I've used are much worse for this. Also, I like the colors. To me, they look much more natural.

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